Sustainability sits at the heart of what we do at Reflex, and we just LOVE it when we can be involved in environmental initiatives (check out our green story here).
We’re extra excited about the recent collaboration between BrewDog, Loop & Tesco whereby they’re trialling a brand-new sustainable packaging solution for BrewDog bottles (labelled by Reflex!).
The initiative is a solution designed to eliminate single-use packaging from the environment and it’s been created in such a way that consumers can effortlessly make a change for good by taking part when doing their usual weekly shop.
How does it work?
BrewDog are filling their 1 litre returnable bottles with Punk IPA & Lost Lager.
Consumers can then grab their bottles from a designated Loop station within Tesco. This will cost £1 but is paid back once the bottle is returned.
The bottle is then cleaned, sanitised, and sent back to BrewDog to be filled again!
Check out this link for a full list of participating stores.
We very much look forward to seeing what’s to come.
Want to talk labels & packaging? Why not contact us and chat with one of our experts.
