We’re excited to introduce the Infinity Punnet, our latest packaging innovation, developed in collaboration with M&S to help premium fresh produce stand out on shelf.
In fresh produce retail, shelf space is at a premium. Products are often stacked to maximise display space, but traditional punnet designs can make it difficult for shoppers to fully appreciate the quality and freshness of the produce inside.
The Infinity Punnet has been designed to solve that challenge.
Unlike a conventional punnet, it features a continuous clear window that extends across the top and down the side of the pack. This simple but effective innovation gives consumers a much clearer view of the product, even when packs are stacked, helping premium produce achieve greater visibility and stronger shelf appeal.
But it’s not just about looking good. The Infinity Punnet is also OPRL compliant and recyclable, with just 5% mixed material content, making it a more sustainable packaging solution too.
The Infinity Punnet is already being used across four premium M&S tomato varieties, with additional produce ranges expected to follow.
For us, this project is another great example of what’s possible when we work closely with our customers to understand their challenges and develop packaging that delivers real commercial value. By combining creativity, technical expertise and innovation, we’re continuing to create packaging solutions that help brands stand out, connect with consumers and stay ahead in a competitive retail environment.
Looking for a packaging partner that can help bring your next innovation to life?
