Bringing Dead Island 2 to Life: Killer Labels for Dunville’s Irish Whiskey Collaboration


In a thrilling collaboration that merges the realms of gaming and spirits, Reflex Label Plus has worked with Dunville’s Irish Whiskey (Echlinville Distillery) to produce an exclusive label for the highly anticipated Dead Island 2 Whiskey. This special edition release celebrates the launch of Dead Island 2, the eagerly awaited sequel to the immensely popular zombie slaying game developed by video game publisher Deep Silver Dambuster Studios. This collaboration offers fans a unique experience unlike any other.

A Perfect Blend of Gaming and Spirits

Dead Island 2 has captured the hearts of gamers worldwide with its intense zombie-slaying gameplay, captivating storyline, and immersive graphics. Now, the excitement reaches new heights as Dunville’s Irish Whiskey and Deep Silver Dambuster Studios team up to create a special edition whiskey inspired by the game. This extraordinary collaboration brings together two distinct worlds, offering enthusiasts a chance to indulge in both their love for gaming and their appreciation for fine spirits.

Bringing the Label to Life

The team at Reflex Label Plus Keighley were proud to be the ones bringing the label to life and helping to present this unique collaboration.

The label design showcases two of the game’s zombie-slaying characters and a captivating glow-in-the-dark Logo. Adding an extra layer of excitement to the limited edition release, this innovative feature not only enhances the visual appeal of the bottle but also serves as a testament to the dedication to delivering an unforgettable experience. Whether displayed on a shelf or enjoyed in dimly lit environments, the glow-in-the-dark logo adds an element of mystery and intrigue, captivating fans and collectors alike.

With meticulous attention to detail, Reflex Label Plus ensures that every aspect of the label aligns seamlessly with the game’s aesthetics, colour-matching the brand and game colours, transporting consumers directly into the thrilling world of Dead Island 2.

The unique and eye-catching glow-in-the-dark logo on the label was achieved by using a special varnish. In addition to the glow-in-the-dark feature, the label was produced using 10 colours. This indicates a sophisticated and vibrant design, allowing for a wide range of hues and shades. Having such a varied colour palette helps to make the label visually striking and stand out on the shelf.

A tactile lacquer was also applied to enhance the text and smaller graphics on the label. This adds a tactile dimension to the design, making it not only visually appealing but also engaging to touch. The tactile lacquer provides a slight raised texture to specific areas of the label, adding depth and sensory interest.

A Highly Commended Product!

Overall, with the combination of a glow-in-the-dark logo, the use of 10 colours overall, and the application of the tactile lacquer, the label offers a visually captivating and interactive experience. It combines aesthetic appeal, uniqueness, and functionality to create a standout feature that distinguishes the product from others. Something that was recognised at this year’s prestigious Flexographic Industry Association awards (FIA UK), with the label gaining a highly commended status!

The Dead Island 2 Whiskey becomes a collector’s item that perfectly captures the essence of the game. So, grab a glass, raise a toast, and embark on a thrilling journey with Dead Island 2 and Dunville’s Irish Whiskey!


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