This International Design Day, we’re celebrating Reflex Group’s creative powerhouses, Graphic Brands and Proof+. Based over in Rutland, our state-of-the-art facility allows the Reflex Group to offer something very few in the labelling and packaging industry can claim – design, prototyping and production all under one roof! Let’s take a look at what this means for Reflex customers…
Bringing Brands to Life with Graphic Brands
Graphic Brands is our in-house creative agency, offering an end-to-end service backed by decades of design and print expertise. Whether you’re looking for help with brand design and strategy, 3D renders, a show-stopping packaging design for a new product, or professional product photography – our award-winning team work closely with Reflex Group customers to create designs that are guaranteed to make your product stand out from the crowd.
Pushing the Boundaries of Print with Proof+
The team at Proof+ are experts in guiding customers through important stages of packaging design, offering customers a level of expertise that is truly unrivalled.
With the same technological capabilities as you would expect within a full printing production site, Proof+ creates packaging mock ups for a variety of industry sectors, printing on a range of different packaging formats. Investment in technology allows us to produce small quantity prototype trials for clients, meaning brand owners are given a realistic preview of how their packaging will look before a large-scale factory production run.
In addition, Proof+ trademarked, bespoke Colour Guardian technology allows the team to colour match pantones and spot colours to the same capabilities as production sites, ensuring consistency throughout the entire process – from mock up to final product. This is advantageous to Reflex customers as it speeds up the NPD process by shortening the amount of time taken to get a product to market, saving cost along the way thanks to the opportunity for jobs to be passed at prototype stage, rather than on press!
Our commitment to colour management includes:
- Matching all colours to ISO standards, including 39L
- Achieving spot colour accuracy within a delta E of 2
- Sharing C.x.F data with your nominated printer
In an industry where time-to-market, consistency, and differentiation are everything, collaboration with Graphic Brands and Proof Plus is a real game-changer. While many brands juggle multiple agencies, printers, and timelines, Reflex Group customers benefit from a fully integrated, in-house pipeline —from concept right through to shelf.
Need help to develop a new look for your product or a premium-feel prototype? Contact the team at info@graphicbrands.co.uk to find out more.
