What a fantastic couple of days it was at Packaging Innovations 2026!
On 11–12 February, the Reflex team headed to the NEC Birmingham for one of the packaging industry’s biggest events of the year. Across the two days, we welcomed a brilliant mix of existing customers, prospective customers and industry partners to our stand, and had some great conversations about the future of sustainable and innovative packaging.
Even More to Explore
Our stand brought together solutions from across the entire Reflex Group, giving visitors a full view of what we can offer. From self-adhesive labels and linerless labels to flexible packaging and cartonboard packaging, we were proud to demonstrate how our integrated approach supports businesses across multiple sectors.
A particular highlight was our patented Stereo Labels™ technology. By printing labels on both sides of the liner, Stereo Labels™ can reduce liner waste by up to 50% – a simple but powerful innovation designed to cut waste without compromising performance.
Introducing Reflex-Ultrarap™
The exhibition also marked the official launch of Reflex-Ultrarap™, an exciting new pallet wrap system from our packaging solutions division.
Designed with efficiency and sustainability in mind, Reflex-Ultrarap™ features a handheld dispenser loaded with 100% recyclable stretch film. The system helps businesses:
- Reduce plastic and cardboard entering the supply chain
- Improve operational efficiency
- Support safer pallet dispatch operations for employees
It was fantastic to unveil this solution in person and see such positive feedback from visitors.
Recognised for Sustainability
The event ended on a real high for the team. Out of more than 500 exhibitors, Reflex was awarded “Most Sustainable Stand”, an achievement we’re incredibly proud of.
The award recognises our continued commitment to driving sustainability across the packaging industry, not just through our products, but through how we show up at events and engage with our community.
Looking Ahead
This recognition reinforces the Reflex Group’s long-term ambition: to become the world’s most sustainable packaging company. Through ongoing investment, innovation and close collaboration with our customers across global markets, we’re working every day to make that ambition a reality.
A huge thank you to everyone who visited us at the show, we’re excited to continue those conversations beyond the stand.
